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In 1964, William J. Ross Construction Ltd. established both a Simcoe and an area tradition of building not just homes but building neighbourhoods that stand today as a proud reminder of Bill Ross' determination to be a quality builder. Bill set out to concentrate on the potential for custom home construction in the local community. How well he succeeded is seen today in second and third-time buyers of a Ross Home. As the community of Simcoe grew, so did the work of the company. Now with over 45 years experience in serving the residential building industry the company's reputation for fine homes in traditional styles, outstanding building renovations and superb house additions is a proven and established fact.

Today, Bill's two sons, Bob and Mike, own and run the business, operating as a team involved with all aspects of day-to-day sales and construction matters, working on site as "hands-on builders." Both sons learned their trade and skills from their father with the addition of exposure to latest innovations in residential materials and construction methodology. The company office still centred in the town of Simcoe but with an expanded territory that essentially extends in a 45 mile radius. New custom home construction is the major part of their projects, with repeat clients and word-of-mouth recommendations generating leads and contracts. Mike and Bob work with their clients to discuss design and specification at their office or at their clients' homes, whatever feels more comfortable. As a custom builder Mike and Bob use different brands of windows, heating systems, roofing products and interior treatments and finishes. The close relationship with clients extends from initial design, to interior colour coordination of the finished home. Clients visit the site throughout the construction phases, especially at key stages. In addition, clients are updated on construction progress via digital images through e-mail if unable to travel to the site.